The examination of market potentials as part of a location analysis also belongs to bewidata’s extensive range of services.
Determination of purchasing power relevant for retail trade
The location analysis determines the retail-relevant purchasing power in relation to the planned investment and the possible market penetration.
Important findings on household structures and disposable income of households in the catchment area are included, as well as demographic changes in the future. It is not uncommon for this data to be used for the planning and optimization of the advertising budget.
For us, it is a matter of course to present the location analysis to you on site.